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Insights
Should marketing focus on the Unique Selling Proposition or the Unique Buying Proposition?
Learn how to craft a Unique Selling Proposition (USP) and Unique Buying Proposition (UBP) to stand out in competitive markets.
The Controversial Moment of Global Advertising in a Polarized Society
Advertising faces challenges in a polarized society, requiring a balance between values, commercial interests, and avoiding controversies.
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