Marketing

Insights

Back-to-School 2024: Last-Minute Strategies Every Brand Must Use to Maximize Q3 Sales

As the summer winds down, a pivotal period for retailers begins—back-to-school (BTS) season. Often referred to as the "silent sales...

Should marketing focus on the Unique Selling Proposition or the Unique Buying Proposition?

Learn how to craft a Unique Selling Proposition (USP) and Unique Buying Proposition (UBP) to stand out in competitive markets.

The Controversial Moment of Global Advertising in a Polarized Society

Advertising faces challenges in a polarized society, requiring a balance between values, commercial interests, and avoiding controversies.

The 95-5 Marketing Rule: How Understanding B2B Marketing Can Transform Your Strategy

Understanding the 95-5 rule, focusing on creating demand, and leveraging earned media can attract customers and grow your business.

How to increase engagement on social media: 5 strategies for companies and influencers

Find out how small businesses and influencers can increase social media engagement with these 5 valuable tips!

Maximizing Your ROI: How to Create a Strong Marketing Plan in 4 Easy Steps

With the right tools and resources, you can create a winning marketing plan that helps your brand stand out in today's crowded marketplace.

Telegram Marketing: A Step-by-Step Guide for Small Business

The must-read step-by-step guide that explains how to get started with Telegram Marketing.

Linking Marketing and Sales: Strategies to put them on the Same Page to Maximizing Profits & Growth

Misalignment is gauged to cost over $1T per year for businesses, so aligning sales and marketing teams is crucial for company growth.

Top 6 best categories of the wellness industry and their trends through 2030

Consumers worldwide are spending more and more on wellness, and digital marketing plays an essential role.

How Social Media Gurus are F*king Up the Digital Marketing Strategy

The endless hunt for followers creates a tedious and toxic habitat on social media and causes misunderstandings about marketing strategies.

Definitive Guide to the Digital Marketing Mix: The Evolution of the 4 Ps

The Digital Marketing Mix is a set of variables that can be used to influence consumers. Is the evolution of the first 4 Ps of Marketing.

The Six Pillars to Create a Positive Digital Customer Experience (dCX)

Companies spend their energy attracting and capturing leads, but what happens next? CX is crucial to transforming customers into loyal fans.