Andre Havro

My experience in digital marketing led to an invitation to join the OEM team, where I helped establish an online department within this traditional advertising agency. In 2005, I became the Account Director at OEM Comunicação, one of the most respected communications companies in Brazil. In this role, I was responsible for guiding digital strategies, managing advertising campaigns, and cultivating client relationships.

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From 2008 to 2015, I served as National Trade Marketing Manager at Sony Electronics, where I managed a team of over 400 brand ambassadors, driving three consecutive years of sales growth. My geo-targeting strategy led to significant revenue gains and solidified Sony Brazil’s position as a top performer globally.

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In 2015, I acquired two MyShoes franchises, now part of Arezzo&Co. As a franchisee and Regional Marketing Director, I led cross-functional teams to align product offerings with local market demand and regional trends, ensuring consistent brand positioning and driving sales growth.

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In 2017, I moved to Canada and joined Brand & Mortar as a Senior Marketing Strategist and Project Manager. There, I played a crucial role in driving successful strategies and campaigns for well-known brands such as Palmer's, Second Cup, Fellowes, and Rhoziva. My strategic expertise not only helped these brands achieve their marketing goals but also facilitated their entry into the Canadian market, significantly boosting sales and operational efficiency. By enhancing project management processes and leading impactful campaigns, I contributed to the agency's growth and strengthened its reputation in the industry.

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At Resulta, I played a pivotal role in elevating our clients' digital campaigns on a global scale. Leading the Global Community Management Department, I developed and executed strategies that significantly expanded our audience through a combination of email marketing, CRM, influencer marketing, and DSP campaigns. My efforts, in collaboration with in-house teams and global partners, ensured seamless project execution across multiple territories, including Australia, the UK, the USA, Spain, Brazil, and Canada. This resulted in optimized performance, targeted lead generation, and sustained growth for our diverse international clients, solidifying Resulta’s reputation as a leader in lead generation for affiliate websites.

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In 2023, I proudly launched my first book, Email Marketing Strategy Domination. This complete guide empowers marketers and business owners to build direct connections with their audiences, free from interference from algorithms, by leveraging the power of email marketing. The book is available through prominent retailers like Amazon, Indigo, and Harvard Book Store and quickly gained recognition, becoming Amazon’s #2 Most Gifted in Business in December 2023.

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Throughout my career, I’ve been driven by the belief that marketing is about creating meaningful connections and making a lasting impact. Whether leading teams, managing global campaigns, or driving growth through innovative strategies, I remain passionate about helping brands succeed and connect with their audiences in impactful ways.

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Honors & Awards

 

• Outstanding Employee at Sony Electronics for two years (2010, 2011).

• Best student of the year at CEDEPE Business School - TOP MBA Award (2011).

• SONY CPG Award - Best Project of the Year for Sony Audio (2009)

• Winner of the three iBest Awards. (1998 - 2002).

• 2nd place in the national ranking of the best agencies in Brazil (2002).